A Journey of Growth and Trust: How We Found Peakforce
When I look back at the past year, this acquisition journey wasn’t just about expanding WeAre; it was about expanding myself as an entrepreneur and leader.
Mergers and acquisitions can look purely financial from the outside, but in reality, they’re deeply human processes. They require patience, curiosity, and a lot of trust, the kind of trust that can’t be modeled in Excel.
Searching for the Right Partner
When we began planning WeAre’s next phase, our vision was clear: to become Northern Europe’s go-to observability company.
We had strong foundations in Finland and a fantastic partnership with Splunk, but we also saw that our future required broader capabilities, particularly in new geographies.
So we started the long and, at times, exhausting process of identifying potential companies.
I remember evenings spent comparing financial data, reviewing company websites, and discussing potential fits with our leadership team. We mapped dozens of firms across Northern Europe, looking not only for numbers but for people who shared our philosophy: building expertise around trust, not ego.
Over time, that long list narrowed. We built a short list of companies that stood out for their technical strength and entrepreneurial spirit, and that’s when Peakforce started to shine.
Meeting Wiktor
Every acquisition begins with a spreadsheet, but every successful one begins with a person.
When I first spoke with Wiktor, Peakforce’s founder, what struck me wasn’t just his technical expertise but his calm confidence and clarity.
He was a builder, someone who cared deeply about quality, his people, and his clients.
From our first discussions, it felt less like a negotiation and more like two entrepreneurs comparing notes on how to grow responsibly.
That tone, transparent, respectful, and grounded, became the foundation of the entire process.
Structuring a Fair and Balanced Deal
The goal was never just to buy a company; it was to build something together.
WeAre will welcome Peakforce entirely into our group, but Wiktor’s role doesn’t end here.
He will continue as both a builder and an owner, deeply involved in the next phase of our journey.
His energy and motivation to develop our joint business make this partnership so much more than a transaction.
The process took time. There were weeks when details, documents, and discussions seemed endless, but every step helped us understand each other better.
What mattered most was finding a way forward that honored what Wiktor had built, while giving Peakforce a broader platform and stronger support for the future.
In the end, it wasn’t just the right deal; it felt like the right partnership.
Learning Through Due Diligence
As an entrepreneur, I’ve learned that M&A due diligence teaches you humility.
It’s not just a check-box exercise; it’s an education in how another business truly works.
We dove deep into Peakforce’s numbers, line by line, month by month, and found what we hoped for: a solid, well-run business with strong client relationships and an honest accounting culture.
At times it was tedious, yes, especially when reconciling Polish tax forms and VAT reports, but it also reminded me how important discipline and clarity are in scaling any business.
Our advisors at Ecovis helped translate both language and law, and slowly, all the pieces came together.
Financing and Balance
Financing the deal was its own lesson.
We worked with our bank, OP, to structure part of the acquisition through loan financing while keeping our growth investments intact.
It was a balancing act: ensuring WeAre remained strong and flexible, while honoring the commitment we made to Wiktor and his team.
In the end, the structure was clear, transparent, and sustainable, exactly how I want WeAre’s growth to continue.
Signing and What Comes Next
Now that we have signed the deal in Warsaw, I feel a deep sense of respect for the process, the people involved, and the trust built along the way.
This isn’t just about buying a company; it’s about connecting two stories, two teams with different histories but a shared vision of building meaningful technology services.
For WeAre, this step expands our presence into Central Europe and adds depth to the Atlassian ecosystem. For Peakforce, it offers a platform for growth, investment, and belonging to something larger. For both of us, it’s a partnership built on transparency, learning, and shared ambition.
What I’ve Learned
I’ve learned that M&A isn’t just a financial transaction. It’s about patience, people, and perspective. It’s about knowing when to lead and when to listen. And it’s about remembering that behind every term sheet and SPA draft, there’s a human being who has built something they care deeply about.
This journey has reminded me why I became an entrepreneur in the first place: to build, not just companies but connections.
Closing Thought
As we move forward together, I feel proud, not just of the result, but of how we got here: with respect, honesty, and mutual trust. And that’s something I hope will define every WeAre story from here on.